"The problem with implicitly salesy evangelism is bad theology, not bad technique, and it requires more than a simple change in method. If you feel like a used-car salesman talking about Jesus, the solution to the perceived lack of authenticity isn't a smoother pitch—it's a renewal of the church. The potency of personal evangelism is, as it has always been, the simple and earnest retelling of what God has done in the lives of his people. Of course, this requires a community to back up our claims."
See the whole article "Jesus is Not a Brand" by Tyler Wigg-Stevenson




On the contrary, in 2009 Jesus is entirely and only a brand name for what is now called "religion".
It is an extension of the TV created mass consumer mind which now rules the world.
How many hundreds (even thousands) of competing sects are there in the USA alone. Something to console and entertain everyone.
Posted by: John | Sunday, July 26, 2009 at 10:02 PM